We are currently establishing a new brand identity for Warm Ground, a company which provides environmental heating system solutions. Designing and installing heat pump systems, Warm Ground works with developers, home owners, businesses, architects and developers providing a cost effective system to heat the home.

A heat pump works like a refrigerator. Instead of extracting heat from the interior of the fridge and dumping it in the kitchen, a heat pump extracts heat from the ground and uses it to heat the house. They both use the same tried and trusted technology. Water (with anti-freeze) is pumped through pipes placed in the ground and picks up heat. Warmed water passes its heat to the refrigeration fluid in the heat pump and the water is cooled down in the process. The heat pump compresses the refrigeration fluid, increasing its temperature and makes it hot. Cooled water returns to the ground to pick up more heat and hot refrigerant passes its heat into the water used in the building’s heat distribution system, making the home warm.

Our marque is based around this process of how the heat pump system works. It also allows us to form the letters W and G and arrange the shape of the marque in a way which illustrates depth and movement. The new identity is being applied across many platforms, including online, livery, clothing, stationery, brochures and catalogues.