| T.J & M. Loughridge & Son, based in London, has been creating fine and unique Jewellery since 1945. With no showroom and no red carpet to boast of, ‘TJL’ relies on a bespoke service which enables potential clients to view all pieces in the comfort of their own home, hotel or office, by appointment only. Clients include the Sultan of Brunei, Sotheby’s, Bonham’s and Garrard the crown jewellers to name but a few.
We were asked to promote their latest innovation which comes in the form of Plumeria – a diamond set inspired by the beautiful tropical American flower, the Plumeria Pudica. The earrings (pictured) form part of this exclusive range containing a matching collection of rare, GIA certificated intense and vivid yellow diamonds. Almost 150 carats of diamonds complete the set, with white diamonds ‘D/E’ in colour and ‘VVS’ in clarity.
Promotional material includes a bespoke hand crafted presentation box containing a series of cards illustrating the complete range along with an advertisement campaign running in American Express Centurion and Departures Magazines.
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