| We have designed a new identity for Transparent House, a leading 3D visualization, animation and motion graphic company based in San Francisco. The firm wanted to bring a modern, fresh look to their identity that brought it in-line with the top brands they work with and to better represent the services they provide.
In order to capture the essence of 3D modeling, rendering and movement, the fundamentals of their business, we designed a symbol based on a simple three-dimensional model of a generic house which we then captured in a variety of views. The structure of the house symbol is rendered in bold, transparent colors. These combine and overlap to produce a range of primary and secondary colors in a similar ‘additive’ way to computer and video displays. With a range of symbols at their disposal, rather than a single logo, Transparent House is able to use the new identity across a variety of applications and scales. There is no singular, ’set’ logo but rather a whole range of possibilities that can be chosen. This perfectly supports and embodies the motion graphic side of Transparent House and underlines the dynamic nature of the company. |
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