Little Lilly’s is made up of a group of volunteers whose aim, is to have a positive impact on the lives of children and their families within local communities. There is no hidden agenda, just the good old fashioned idea of people helping and looking out for each other.

We were asked to design a new marque and apply it across a number of different platforms, assisting the organisation to raise funds and awareness for local charities that they work alongside. By simply highlighting the two little i’s in the marque and providing them a safe haven within the two uppercase L’s we wanted to emphasise the fact that they were all about the little people.